从东风之实践看中国汽车产业发展的战略选择.pdf

复日大学
硕士学位论文
从东风之实践看中国汽车产业发展的战略选择
姓名:潘成政
申请学位级别:硕士
专业:高级管理人员工商管理
指导教师:孙一民
20070420
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作者签名:
S04E025216潘成政
从东风之实践看中国汽车产业发展的战略选择
摘要
二十世纪末期至本世纪初,国际汽车产业发生了极为显著的变化一一汽车产业的
全球化。它从根本上改变了传统的资源配置方式、产业竞争模式和产业组织结构。并
对各国政府特别是发展中国家的汽车产业发展带来了严峻挑战。
在WTO的准则之下,发展相对落后的中国汽车产业将在国际国内市场上直面
种没有政府保护而且日益激烈的竟争,中國劳动密集型产业的比较优势虽然继续存
在,但资金技术密集型汽车产业则会在一个新的残酷的竞争环境中挣扎,这迫切要求
中国公司进行结构调整和改革,以提高竞争力。
东风汽车公司是因内三大汽车公司之一,近几年来坚持“融入发展、合作竟争
做强做大,优先做强”的发展战略和“建设永续发展的百年东风,面向世界的国际化
东风,在开放中自主发展的东风”的发展愿景,将一个原来濒临“关门歇业”的老国
有企业转变为一个重具活力的、初步的国际化集团公司一一经营规模的迅速提升、战
略布局的逐步优化、基础管理的显著増强。
本文结合东风汽车公司近十年来的国际化发展实践,分析了国际国内各大汽车公
司发展的现状,指出了我国汽车工业所面临的挑战和发展机遇,研究我国汽车产业发
展的战略模式,提出中国汽车产业发展必须坚持:正视现实,实事求是,分步骤发展,
分阶段逐步从价值链低端向高端过渡,即“在融入中发展,在合作中竞争”;走国际
化道路,在开放中自主发展。以科学的态度,实事求是地制定中国汽车产业发展战略:
从21世纪初期起,把中国建成继美国、日本和西欧之后的新的世界汽车制造中心(即
汽车制造大国);在此基础上,再用若千年的时间,把中国建成世界汽车强国和新的
世界汽车研发中心。
关键词:汽车发展战略选择
S04E025216潘成政
从东风之实践看中国汽车产业发展的战略选择
Abstract
From the end of 20 century to the beginning of this century, the remarkable changes
have been happened in intemational automobile industry the globalization of automobil
industry. It has essentially changed the traditional contiguration of resource, the pattern of
industrial competition and configuration of industrial organization. In addition, it has
brought grimly challenges to the government of countries, especially to the development of
automobile industry of developing countries.
According to WTO rules, Chinese automobile industry, relatively behindhand, will
directly face to a competition which is increasingly stinging and without the protect of
government, although the comparative advantages of labor denseness industry can still
survive, the automobile industry of capital and technology denseness shall struggle in a
new and cruel competitive environment, Chinese companies are imminently required to
proceed structure reform and adjustment so as to increase power of competition
DFM is one of the three biggest automobile manufacturers in China and has not only
survived from a nearly bankrupt old state-owned enterprise but also become a full energy,
internationalized group compan - usiness expanded rapidly, la out of strategy optimized
stepwisely, base management enhanced significantly by insisting the developing strategy
in recent years: "Blend and Develop, Cooperation and Competition, Become Strong and
Big, Priority to Strong"and by realizing desire of development: Make Dongfeng
survive at least a hundred years and developing forever, Make Dongfeng
internationalization, Develop Dongeng by itself and open mind
This article has pointed out the challenges and developing opportunities of Chinese
automobile industry by summarizing the practice of DPM s internationalization and
anal yzing the current developing situation of famous automobiles both domestic and
abroad. By studying the developing strategy pattern of Chinese automobile industry, the
article also pointed out the de